Blackmores
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University of Sydney
2024 Orientation week
Project: Vision Care & Energy Campaign
Location: University of Sydney Orientation Week
Role: Lead Designer
Responsibilities:
Designed the entire offline event for Blackmores
Created key visuals, flyers, posters, product displays, and online EDMs
Developed a visual concept featuring a brain and an eye being charged by a product bottle, effectively translating the product's benefits into visual language
In this project, I leveraged my Chinese background to connect with Chinese students, enhancing engagement and aiding Blackmores in finding potential internship candidates for their China-focused marketing team.
