Designing to empower , inspire ,
and encourage .

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  • … a multimedia designer and social media coordinator based in Melbourne, creating work that connects, inspires and tells a story.

  • My background spans design, motion graphics, video production, illustration, and social media content creation. In my current role at the University of Melbourne, I manage social media channels, plan and create engaging content, and collaborate with teams to produce videos and campaigns that showcase student life and research impact.

    Before this, I worked as a creative manager in a media agency, leading design projects for clients across education, retail, and healthcare. From concept to delivery, I bring together creativity and strategy to make sure every piece of work not only looks good but works effectively for its audience.

  • After being through some challenges in life, I feel a strong urge to help others in whatever way I can.

    I'm driven by the belief that even the smallest actions, whether it's enhancing education through design, raising awareness for rare diseases, or supporting animal welfare, can make a significant difference.

    I aspire to collaborate with like-minded individuals, aiming to improve the world one design at a time. Friends may call me idealistic, but it's this vision that fuels my passion for design and social impact.

The Elephant In The Room

E-learning | Motion Graphic | Infographic

Video editing| social media management

The University of Melbourne

CSL HPV Awareness Campaign

Explainer Video|Animation

Blackmores Offline Event

Graphic Design|Offline Event|Prints

2024-25 Kennedy LNY Campaigns

Motion Graphic|Graphic Design

Medibank Festive Poster

Graphic Design

Dragon Explainer

Animation|Illustration

EDMs

Graphic Design|Motion Graphic

SAYUNA Branding & Advertising

Branding|Packaging|3D Animation

Mercedes Website & KV

UI Design|Key Visual

Latigra Hotel Branding

Branding|Graphic Design

Today Museum Branding

Branding|Graphic Design

Things I enjoy…

Bird Watching & Photography

Illustration

WOW you scrolled till the end!!

Drop me an email to say hi :)

wayofleilei@gmail.com