Designing to empower , inspire ,
and encourage .
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… a multimedia designer and social media coordinator based in Melbourne, creating work that connects, inspires and tells a story.
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My background spans design, motion graphics, video production, illustration, and social media content creation. In my current role at the University of Melbourne, I manage social media channels, plan and create engaging content, and collaborate with teams to produce videos and campaigns that showcase student life and research impact.
Before this, I worked as a creative manager in a media agency, leading design projects for clients across education, retail, and healthcare. From concept to delivery, I bring together creativity and strategy to make sure every piece of work not only looks good but works effectively for its audience.
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After being through some challenges in life, I feel a strong urge to help others in whatever way I can.
I'm driven by the belief that even the smallest actions, whether it's enhancing education through design, raising awareness for rare diseases, or supporting animal welfare, can make a significant difference.
I aspire to collaborate with like-minded individuals, aiming to improve the world one design at a time. Friends may call me idealistic, but it's this vision that fuels my passion for design and social impact.


















The Elephant In The Room
E-learning | Motion Graphic | Infographic
Video editing| social media management
The University of Melbourne
CSL HPV Awareness Campaign
Explainer Video|Animation
Blackmores Offline Event
Graphic Design|Offline Event|Prints
2024-25 Kennedy LNY Campaigns
Motion Graphic|Graphic Design
Medibank Festive Poster
Graphic Design
Dragon Explainer
Animation|Illustration
EDMs
Graphic Design|Motion Graphic
SAYUNA Branding & Advertising
Branding|Packaging|3D Animation
Mercedes Website & KV
UI Design|Key Visual
Latigra Hotel Branding
Branding|Graphic Design
Today Museum Branding
Branding|Graphic Design
Things I enjoy…
Bird Watching & Photography







Illustration

WOW you scrolled till the end!!
Drop me an email to say hi :)
wayofleilei@gmail.com