Making pixels prettier and stories brighter
one deadline at a time.
Motion designs
that explains, educates…
CSL - HPV Awareness campaign
Explainers and collaterals
…and occasionally unleashes mythical beasts.
Peek - Mythological beasts explained
Designing moments, not just materials
Blackmores offline campaign visuals
made for spaces, movement, and shared experiences.
Because festivals deserve good design too.…
Kennedy - 2024 Year of the Dragon
Kennedy - 2025 Year of the Snake
Medibank - 2023 Moon Festival
Medibank - 2024 Moon Festival
Student voices, campus stories,
and a lot of running around with a camera.
A collection of UniMelb social stories I filmed and edited, capturing the energy, voices and everyday experiences of our students.
A glimpse of life in Melbourne
Mid-year orientation
Life as a PhD student at UniMelb
Posters I made when my brain said:
“What if we try… this?”
Every brand has a feeling.
Latigra hotel
Sayuna tomato paste
Today art museum
EDMs
David Jones, Valio, Blackmores, and more.
Work aside…
here’s what I do when I’m simply being me.
Bird photography & illustrations
WOW you scrolled till the end!!
Drop me an email to say hi :)
wayofleilei@gmail.com
